Communication is the continual process through which we relate to other people. It’s the way we exchange ideas, feelings, knowledge, and information. It’s how we build relationships of trust and respect.
Successful leaders communicate both to share their perspectives and to understand the views of others. These leaders build trust and respect by demonstrating interest beyond themselves and their own agendas.
This give-and-take works best when people interact face-to-face in an environment where all views are respectfully sought, heard, and understood.
A significant percentage of a leader’s time should be spent consistently communicating with people to understand, teach, motivate, and reinforce.
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