100,000 People In 1 Year!

Two weeks ago I met the marketing director of a new client organization. She came to Vancouver BC to pick me up and deliver me to their company headquarters in Northern Washington. During the short drive, the subject of my book came up. After I described the book and its basic premises she asked me a simple question that I was not prepared for. "What is your goal with this project." were her words. It was not that we had not considered a goal for the Character of Leadership model but rather, in the process of getting the book to market I had forgotten our goal; to put the character of leadership model in the hands of 100,000 people in 1 year!

There are several ways we will measure our progress toward this goal. First will be through book distribution. In addition we will track how many people take the character of leadership assessment and how many people we present the model to in our public and private presentations. Every month we will keep our fans informed about our progress so look for the first update at the end of October.

As with every goal there is a potential that we won't succeed. That however, is a small risk because we believe the challenges we face are not economic, environmental, social or legal; they are challenges of character and leadership. Consequently, we are devoted to encourage individuals and organizations alike to inject a character component into their leadership. Join us!